Create an Authentic Brand Story that Stands Out
Branding tools and services designed to help you build and elevate your brand
FOR SERVICE-BASED SOLOPRENEURS
Build a cohesive brand that fuels sustainable growth for your service-based business
Brand strategy, compelling copy, intuitive website design, and reliable development—all working together to engage, convert, and elevate your business. So you can focus on what really matters; building the freedom-based business of your dreams.
FOR JOB SEEKERS
Showcase your unique personal brand and open doors to new career opportunities.
Personal branding strategy, impactful career documents, strategic communication, and targeted interview preparation—all working together to showcase your strengths, attract recruiters, and elevate your career prospects.
In a world full of noise, your unique story and vision should shine through.
Every time you apply for a job or hope to land a new client for your small (but pretty awesome!) business, you have to market yourself. And I totally get it—self-promotion can feel sooo uncomfortable. But hear me out: when done authentically, it can feel natural, honest, and totally YOU.
Build a compelling personal & professional brand that not only reflects who you truly are and what you stand for, but also resonates with those you seek to connect with.
When your brand feels like you, success becomes effortless.
HEY THERE
I'm Matilda — Let’s Showcase Your Authentic Story.
I know how easy it is to feel invisible. Whether you’re building a corporate career or you’re an early-stage or growing service-based solopreneur putting in the time and effort but struggling to see results, it can be tough to stand out.
I’ve been on both sides, and through my years in branding, marketing, and HR, I’ve learned one key truth: strong work ethic alone isn’t enough—you need visibility.
Think about your favorite brands. What makes them memorable? It’s not just their product or service; it’s how they show up, how they tell their story, and how they connect with their audience.
That’s what branding is all about. It’s not about flashy logos or perfect websites. It’s about telling your story in a way that feels real, shows people who you are, and helps you connect with the right opportunities—whether that’s a dream job or dream clients.
Over the past 6 years, I’ve helped hundreds of people like you find their unique voice and express it confidently, creating a powerful brand that resonates with their audience and unlocks new opportunities. Now, let’s do the same for you!
I'M HERE TO HELP YOU
Connect with your audience and communicate who you are and what you stand for.
Make people remember you, make them want to work with you.
TOOLS & SERVICES FOR SERVICE-BASED SOLOPRENEURS
Attract Your Ideal Clients
Build your Brand Reputation
Boost Revenue & Sales
Simplify and clarify your message with impactful design and killer messaging.
Gain the confidence and credibility to attract your ideal clients and stand out in a crowded market.
TOOLS & SERVICES FOR JOB SEEKERS
Gain Clarity on Your Unique Value
Communicate Your Strengths Effectively
Land Your Target Role
Craft a compelling narrative that showcases your value and sets you apart from the competition.
Build the confidence to approach interviews with a strong sense of purpose, making a lasting impression on potential employers.
READY FOR REAL RESULTS?
Feel confident and empowered
I’ll work with you one-on-one to help you:
- Identify and showcase your unique strengths and accomplishments specific to the job
- Elevate your personal brand and craft messaging that sets you apart from other candidates
- Practice answering both common and difficult interview questions
- Craft compelling responses to behavioral interview questions
- Develop your salary negotiation skills and maximize your earning potential
- Prepare for different types of interviews, including HR, technical, panel, video and phone.
- Reduce nervousness and boost your confidence, feeling prepared for any interview situation
"After just one session with Matilda I got 2 offers. Best money spent."
"My problem was not that I wasn't getting interviews. I was just not getting offers. It was always the same "thank you but we have decided to proceed with another candidate." And they were never sharing feedback. Turns out I was doing it all wrong. After just one session with Matilda I got 2 offers. Best money spent."
"I was so afraid of interviewing."
"I spent 3 years outside of the workforce raising my little boy, so when I decided to start applying again, I was so afraid of interviewing. Matilda not only helped me feel confident in my skills, but she taught me tons of tricks on how to answer every possible question. I got 3 job offers and still can't believe it."
"I learned so much and loved her enthusiasm and energy."
"After working for myself for a few years, I decided I wanted to join the corporate world. Matilda helped me identify what skills and experience I was bringing as a small business owner. That was critical to land my current role, as back then I had lost confidence thinking no one would hire me without corporate experience. We prepared for so many different scenarios, common and tough interview questions. I learned so much and loved her enthusiasm and energy."
"I implemented it all and surely enough I got the job."
"As a Manager I often interview candidates but when I became the interviewee I just got stuck. A friend recommended Matilda and I am so glad I worked with her. We did a mock interview: she was asking me questions, I was responding and she was giving me specific feedback on each answer. I implemented it all and surely enough I got the job."
"They asked me exactly what we prepared for."
"I hadn't had an interview in 10 years, so when we were let go because of a restructuring, I didn't know where to start. A family member referred me for a role at their workplace and I worked with Matilda to prepare for the interviews there. Best decision ever! They asked me exactly what we prepared for. The interview felt like a normal chat and I answered all their questions so confidently. I'm starting next week!"
"I wouldn't have done it without Matilda's expertise, support and amazing energy."
"Netflix here I come! I wouldn't have done it without Matilda's expertise, support and amazing energy. She helped me prepare for every single round of the long Netflix process, and she was always there to answer my questions, even when I was stressing out about every little thing. She loves what she does and she is SO GOOD at it!"